I’ve had a lot of folks ask me what I learned at MediaStorm.
I could write out a list of multimedia production techniques. I could explain their perspectives on a Final Cut timeline, pacing, music. I could discuss MediaStorm’s approach to interview technique and Aperture workflow.
But it would be a disservice to explain MediaStorm in technical terms only. Besides, there are a ton of resources out there about this stuff, including MediaStorm’s.
The single most important thing I learned is about their commitment to quality. It’s like no other place I’ve ever worked or known. Each person at the company subscribes to Brian Storm’s unrelenting drive towards perfection. They work their asses off trying to achieve it. Not because they are told to, but because they believe it’s right.
When it comes down to it, that drive is more important than the end product. It’s an incredibly rare quality in these days of the 24-hour news cycle and insatiable appetite of the web.
That drive is the reason that MediaStorm will grow and succeed. There is a lesson here for all visual storytellers. Never settle.
I realize this is a different message than many of you are hearing right now. Daily, you’re bombarded by people telling you faster, more – more, faster. Just produce something “good enough.” I know this. I’ve been there. I’ve produced plenty of things that were just “good enough.” And, while I understand the reasoning, it’s flawed if that is all you do. Make sure you are doing work that you love, that you want to tell others you’ve done. That work will resonate over the long term.
MediaStorm understands that. They live by it. It’s a lesson we all should listen to.